We took inspiration from the Arthur Conan Doyle novel and created a brand that uses tongue in cheek humour mixed with contemporary culture and traditional printmaking methods to create a clean identity with a quirky personality.
Illustrations by KMG
“Hidden within the crowd you can spot our sinister My Friend the Murderer who’s lurking about the friendly chaos that surrounds him. Nods to the book can also be seen within the illustrative work with the trees, rope noose and old doctors stethoscope.”
Check it out
My Friend The Murderer, 72-74 Newington Road, Edinburgh, EH9 1QN